Privacy Policy

Love Sub ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.

Our website is lovesub.co.uk. If you have any questions about this policy, please contact us at [email protected].

1. Who We Are

Love Sub is a subscription box comparison and discovery platform based in the United Kingdom. We are the data controller for the personal information collected through this website. We are not required to register with the Information Commissioner's Office (ICO) as a data controller at this time, but we process all personal data in accordance with UK GDPR.

2. What Data We Collect

We may collect the following types of personal data:

We do not collect sensitive personal data (such as health information, financial details, or government identifiers) through this website.

3. How We Use Your Data

We use your personal data for the following purposes:

• To send you our newsletter (if you have subscribed via Klaviyo). You can unsubscribe at any time using the link in any email we send.
• To analyse website usage and improve the content and user experience of lovesub.co.uk, using Google Analytics 4. This only occurs if you have consented to analytics cookies.
• To track affiliate referrals so that we can earn a commission when you subscribe to a service via our links. This helps us keep the site free to use.
• To remember your cookie preferences so we do not ask you again on future visits.
• To comply with legal obligations where required by law.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent — for analytics cookies, marketing cookies, and sending you our newsletter. You can withdraw consent at any time.
• Legitimate interests — for affiliate tracking (we have a legitimate interest in earning revenue to fund the site) and for basic website security and fraud prevention.
• Legal obligation — where we are required to process data to comply with UK law.

5. Cookies

We use cookies to improve your experience on our site. You can manage your cookie preferences at any time using the cookie settings link in the footer of this page. For full details of the cookies we use, please read our Cookie Policy.

6. Third-Party Services

We use the following third-party services that may process your personal data:

These services may transfer data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

7. Affiliate Disclosure

Love Sub participates in affiliate marketing programmes. This means we may earn a commission when you click on a link to a subscription service and subsequently subscribe or make a purchase. This does not affect the price you pay. Our editorial content and listings are not influenced by affiliate relationships. We only list services we believe are genuinely useful to our visitors.

Affiliate links are tracked using cookies placed by affiliate networks (such as Awin, Impact, and Rakuten). These cookies are classified as "marketing cookies" in our cookie consent banner and are only set if you consent to marketing cookies.

8. Data Retention

We retain your personal data for the following periods:

• Email newsletter subscribers — until you unsubscribe or request deletion.
• Analytics data — up to 14 months, as configured in Google Analytics 4.
• Cookie consent records — stored locally in your browser for 12 months.
• Affiliate tracking data — as determined by the relevant affiliate network (typically 30 to 90 days).

9. Your Rights

Under UK GDPR, you have the following rights:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate data.
• Right to erasure — you can ask us to delete your personal data in certain circumstances.
• Right to restrict processing — you can ask us to limit how we use your data.
• Right to data portability — you can request your data in a machine-readable format.
• Right to object — you can object to processing based on legitimate interests.
• Right to withdraw consent — where we rely on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at [email protected] and we will delete it promptly.

11. External Links

Our website contains links to third-party subscription services. When you click these links, you will leave lovesub.co.uk and be subject to the privacy policy of the destination website. We are not responsible for the privacy practices of third-party sites and encourage you to read their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us: